100 Years in 100 Seconds – A Short Fashion History

100 years of East London style, fashion, dance and music in 100 seconds. Sept 13th, 1911 to Sept 13th, 2011. It’s a 100 years countdown to the grand opening of Westfield Stratford City on September 13th, 2011, and celebrates a century of East London fashion, style, dance and music. Jake Lunt with The Viral Factory created this live action short film on East London style, fashion, dance and music.

The music for this short film on style, fashion, dance and music, was commissioned from Oscar-nominated genius Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years.
This style, fashion, dance and music short film was shot in over 4 days in East London locations with hundreds of costume changes.

According to The Free Dictionary, “style” is: The way in which something is said, done, expressed, or performed. The combination of distinctive features of literary or artistic expression, execution, or performance characterizing a particular person, group, era, etc. A quality of imagination and individuality expressed in one’s actions and tastes. A comfortable and elegant mode of existence. The fashion of the moment, especially of dress.

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